Retail Data Systems deploys the first ever in the world end to end encryption and tokenization with EMV ready devices on the NCR Aloha POS, using First Data Corporation’s security solution TransArmor.

Marietta, GA, September 4, 2014 – Retail Data Systems, the largest integrated POS integrator and reseller in the US who is also recognized as a Diamond Reseller globally for NCR Corporation, successfully deployed in production for the first time ever in the world TransArmor on NCR Aloha POS at RedRossa Napoli Pizza in Clive, IA, a concept owned and operated by WR Restaurant Hospitality, LLC out of Sioux Falls, South Dakota.

The Aloha POS solution is a leader in serving professional restaurant operators with a comprehensive suite of solutions, and integrations to third party providers which protect a customer’s investment. Jeff Barrett, General Manager of Retail Data Systems Payment Services Division commented, “In this time of hyperbolic announcements regarding credit card data breaches, Retail Data Systems collaborated with NCR Corporation and First Data Corporation to deploy a solution that removes card data from the customer environment while at the same time reducing merchant liability, and further lowering PCI reporting effort requirements while introducing token technology that can increase sales and loyalty.”

Essentially TransArmor introduces the most powerful “end to end” security, utilizing a tamper proof connected terminal encryption device integrated through the Aloha POS, which collaborates with vault decryption technology at First Data, making the data of no use to fraudsters and hackers from the time of swipe, or EMV chip read, through authorization, and token issuance. Since the data is never exposed in the clear, reformatted and scraped from memory, or stored at the merchant, there is nothing to steal. This particularly deters the remote access breach attempts from organized crime groups across the globe.

Brian Podraza, President of Data Systems, Incorporated, the holding company for Retail Data Systems, stated, “Retail Data System’s value is bringing together technology solutions from multiple sources to end up with a compelling, operational, and supportable solution. TransArmor on the Aloha POS is exactly the kind of solution that brings value to our customers.” Paul Van Bockern, CEO of WR Restaurant Hospitality, LLC, commented that, “Our guest experience and comfort at RedRossa Napoli Pizza is of paramount importance. Assuring that their sensitive credit card data is secure means everything and is a natural extension of our hospitality.”

Retail Data Systems is the largest provider of Point Of Sale Hardware and Software, in North America. Founded in 1950, RDS now operates over 25 offices serving customers across the nation providing complete Point Of Sale technology. Our team of over 400 professionals assure our customers of the best 24/7/365 service available. Our list of industry leading POS hardware and software products provide a variety of solutions for companies large and small.
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