The ability to accept credit card payments for your goods and services provides a significant boost to your revenue. But before you start accepting credit cards as a payment option, it is a good idea to fully understand the payment process.
When you swipe a customer’s credit card or charge it through your online payment platform, a number of things happen in the background while you wait for approval, indicating the card worked and the purchase was credited to the customer’s account.
Payment Authorization Process Overview
The payment authorization process is designed to protect both the merchant and the customer. It provides a legal “paper trail” of the customer’s authorization for you to credit their account. In cases where you later need to prove to your processor and the card issuer that you indeed had permission from the customer, this “paper trail” is invaluable. This can save you from customer refunds and chargebacks.
The entire online payment processing authorization process usually takes no longer than a few seconds.
1. The customer submits card for payment. (There are many different credit cards and each offers its own benefits. Some charge more to you the merchant and others provide kickbacks to you on purchases. The other thing to take into account is selecting cards that your purchasers will be using.)
2. The card number, the amount and the merchant ID travel over the credit card processor’s computer network.
3. From the processor’s network, the transaction goes to a credit card computer network. If the customer is using Visa, for example, the transaction will go to Visa’s network.
4. The issuing bank approves or declines the transaction based on the consumer’s available funds or credit line.
5. The issuing bank passes the transaction results back to the credit card network.
6. The credit card network sends the transaction results to the merchant bank’s processor.
7. The issuing bank sends the appropriate funds for the transaction to the credit card network, which passes the funds to the merchant’s bank.
8 The bank deposits funds into merchant’s account (typically takes 2-4 business days to become available).
At the end of the business day, the merchant sends that day’s charges, in a batch, to the credit card network for processing. Individual transactions are then stripped out and sent back to the individual cardholders’ bank. The bank then debits the cardholders’ accounts and makes appropriate payments to the merchant’s credit card processor through the Federal Reserve Bank’s Automated Clearing House.”
(Sources: 1Authorize.net and 2theselfemployed.com)
Credit Card Processing Tips
According to American Express, these five tips will help ensure credit card transactions are processed smoothly:
1. Verify that the person presenting the card is the card member
2. Compare signatures
3. Check the Card’s expiry dates
4. Is the card valid?
5. Is the customer behaving normally?
As credit card fraud is a big problem, there are several behaviors you should look for when accepting a consumer’s credit card, including:
Is the buyer avoiding eye contact with you?
Is the customer naturally signing his/her signature or looking like they are being very careful in how they sign the card?
Is the consumer sweating and looking around to see if he/she has attracted any unwanted attention?
Is the purchase something overly expensive that seems out of place in terms of what this person might need to buy?
Taking credit card payments requires you to sign an agreement to uphold the Payment Card Industry Data Security Standards, commonly known as PCI requirements.” (Source: Techsoup.org)
Fines for violations can be quite severe to the offending business. You also risk losing customers as they lose faith in your ability to protect their personal information.
Reasons Why Transactions May Not Be Approved
“Authorization for this transaction has been declined by the credit card company.”
What this means for you: Your credit card company has not authorized the charge to your account for one of many possible reasons. To find out what the exact problem is, contact your credit card company.
“Authorization for this transaction has been referred to the credit card company.”
What this means for you: The credit card company has not authorized the charge to your account and is seeking more information about the buyer or the nature of the transaction.
·“The data that you have entered is invalid.”
What this means for you: The credit card type, number or expiry date you have entered is incorrect. Please check the card details and try again.
·“The Card Security Code supplied is incorrect.”
What this means for you: The credit card company has not recognized the Card Security Code you have entered. Please check the card details and try again.
Payment Gateway Service Providers
When you choose to start accepting credit cards, you will need to pick a payment gateway services provider who will serve as the intermediary between you, the customer, the card issuer and your own bank. “This service provider authorizes and processes the payments for you. Just like having a merchant account or a website, you need a payment gateway to conduct online transactions.” (Source: ecommerce-guide.com).
Credit card fraud is a huge problem throughout the world, and it is something you must be quite vigilant about when selecting a credit card company and a payment gateway service provider. Ensure these vendors offer fraud protection to both you and your customers.
The last thing you want is a fraudulent card to be used and for the issuing bank not to send you payment. On the other hand, from the customer’s perspective, you also do not want the consumer to blame you for having his/her identify stolen based on a purchase made from you, insinuating that your payment processor or credit card company compromised their personally identifiable information.
Cash only businesses put themselves at a disadvantage in that consumers don’t always have money on hand to pay for such purchases. So it is almost imperative that you begin accepting credit cards today. As you can see in this article, the process requires a little more upfront thought and work than you might have originally considered. The most important considerations, however, are to carefully consider which credit card payment platform to work with. For example, 2CO, PayPal or WorldPay all are PCI-DSS compliant and have extensive security measures in place to protect customer data. The other important measure is to be cautious when accepting cards by carefully comparing the card and the person’s identification, as well as closely monitoring the buyer’s behavior.
By taking these extra precautions, you will be in a great position to start offering the credit card payment option to your customers, one they will thank you for.
If you have questions about the credit card process, it is a good idea to pose them to your processor or credit card company. Many card issuers have extensive FAQs on their site as well to answer common merchant questions.